Needs Assessment Brief - Madavi Agency

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Needs Assessment

These questions are designed to comprehensively understand your digital marketing needs and current standing. The insights gained will help Madavi Agency craft a customized strategy to effectively reach target audiences, enhance engagement, and achieve business goals.

Email Address(Required)

1. Business Goals and Objectives

What specific business goals do you plan to achieve through digital marketing (e.g., user acquisition, brand awareness, revenue growth)?(Required)

Are there any specific targets or KPIs for traffic, leads, and conversions?(Required)

2. Current Digital Presence

Which digital channels is your brand currently active on (e.g., website, social media platforms, email newsletters)?

How does your brand currently engage with its audiences on these channels?

Are there particular channels that have been more successful than others in driving traffic and conversions?

3. Target Audience

Who are the primary audiences your brand wants to attract through digital channels (e.g., home buyers, house agents, property managers)?

Can you provide demographic and behavioral insights about these audiences?

What are the primary needs and challenges faced by these audiences that your brand aims to address?

4. Content and Messaging

What types of content are currently being produced and shared (e.g., blog posts, videos, property listings)?

How does your brand communicate its value propositions to different audience segments?

What tone and style does your brand prefer in its communications?

5. SEO and Website Performance

What is your brand's current approach to SEO? Are there specific keywords or phrases being targeted?

How does your brand's website perform in terms of speed, user experience, and mobile responsiveness?

Are there any known issues or areas for improvement on the website?

6. Lead Generation and Conversion Strategies

What strategies and tools does your brand currently use for lead generation (e.g., landing pages, forms, CRM)?

How are leads tracked, nurtured, and converted into customers?

What are the main challenges in the lead conversion process?

7. Digital Advertising and Budget

What digital advertising channels has your brand used in the past (e.g., Google Ads, Facebook Ads)?

What has been the budget allocation for digital advertising, and how is it expected to change?

Which types of ads have performed best (e.g., search ads, display ads, social media ads)?

8. Competitive Landscape

Who are your brand's main competitors, and what digital marketing strategies do they employ?

How does your brand differentiate itself from competitors in the digital space?

9. Expectations and Collaboration

What are your brand's expectations from working with Madavi Agency (e.g., specific deliverables, reporting frequency)?

Are there any specific timelines or deadlines for achieving certain digital marketing milestones?